Porsche opens its first Pop Up Store in Spain

Porsche opens its first Pop Up Store in Spain within the setting of a classy 19^th century manor, located in the upscale street of Fernando El Santo, 14, Madrid, an ephemeral venue of 400m², that will only be open from 15^th December to 30^th December 2017, and will allow visitors to get acquainted with the history and the future of the brand in a different and entertaining way.

This place, where adults and kids alike can enjoy and interact with an environment linked to one of the most legendary carmakers, receives the name 'Porsche Tracks', a nod that uses the meaning of 'Track' in English, valid for referring to race tracks as well as the divisions of vinyl LP records.

Since the Pop Up Store will have several areas for living exhilarating experiences, among them precisely the one where one can choose, though those record tracks, one of 16 short videos narrating the history of Porsche.

One of the highlights will be the Future Laboratory, where the Porsche Mission E concept car will be displayed, the brand's first 100 percent electric sports vehicle, scheduled to launch in 2019, and that was displayed exclusively at international motor shows until now.

And, as Porsche has always known how to look forwards, but still maintaining the spirit of its origins, could not miss the occasion to showcase some of the models that have contributed to the forging of this myth. Thus, at the Vintage Cafe, while you take a moment to refresh, two of the essential vehicles for the company from Stuttgart will accompany you; the 356, which began it all, as well as a 911 from over 40 years ago.

Some of the newest vehicles from the current range, such as a Cayenne from the recently launched third generation, a Panamera Sport Turismo and a 911 GTS, will be the stars that will light the spotlights at the entrance to the manor, to be able to be admired, not only by the fans that come by the Pop Up Store, but also any of the passers-by through the area during these Christmas holidays.

To breathe the true Porsche ambience with all its intensity one should not forget about the virtual reality area, the design corner, art gallery or the 'bibliobar', where extraordinary Porsche-related books can be savored while having a refreshing drink.