Porsche to open five Porsche Now locations in Canada

Porsche Cars Canada, Ltd. Has announced that it is opening five new Porsche Now locations in Montreal, Ottawa, and Vancouver.

The brand pop-ups will be the first of their kind to premiere an electric mobility focus, heralding the arrival of new electrified Porsche models in Canada such as the Macan and the updated Taycan.

Porsche Now is an expression of a modern luxury concept that provides an intimate temporary sales environment, where visitors can interact with the Porsche brand, vehicles, as well as product experts in a unique and experiential environment. Inside, the pop-ups feature a configuration lounge and Porsche Lifestyle corner, as well as one or two electrified Porsche vehicles. Every pop-up incorporates recyclable cardboard cylinders in wall, seating, or display elements. Visitors will be able to participate in several curated lifestyle events ranging from in-person yoga classes to live painting sessions.

Each of the Porsche Now locations in Canada are run by an independent Porsche Centre and encouraged to design and build with sustainability concepts in mind. The five brand locations will be operating until the end of 2024.