Shell launches industry first loyalty card for motorcyclists

The best thing to happen to bikers since bikes is finally here, as Shell Singapore launches its inaugural loyalty rewards card for bikers, the Shell Escape Riders Card. Bikers can simply pick up a Shell Escape Riders Card at any Shell station to enjoy its privileges instantly.

Aarti Nagarajan, General Manager of Retail Sales & Operations, said, "As a leading fuel provider with 57 stations across Singapore, Shell recognises bikers who have been the silent supporters of our fuel brand."

"Through this first-of-its-kind initiative in the industry, we want to show appreciation to these bikers and welcome them to be part of an inclusive community, which allows us to continue to support them and enhance their everyday journeys on the road."

The benefits of using the card include, a 16 percent discount on Shell V-Power Nitro+, as well as a 14 percent discount on Shell FuelSave 95 and 98.

Aside from earning Shell Escape points, an ongoing launch promotion of the card includes a set of premium water-resistant jacket and pants for every 100 litres of fuel purchased in total within three consecutive months. The launch promotion will end on 31^st December 2018.