Skoda launches new digital mini adventure in Fortnite

Skoda has kicked off a new initiative to introduce itself to a younger audience by offering a new, branded experience within the Fortnite online video game.

The firm is now inviting all to experience its own 'Out of Bounds Odyssey', a custom map created by Skoda within the game's 'Fortnite Creative' mode, which allows gamers to design their own maps and experiences.

Within this Skoda-created map is the all-electric Skoda Enyaq Coupe RS, and players who find the vehicle can then take part in three unique mini-challenges that will then give them an in-game advantage in exploring and discovering hard-to-reach areas of the map. Those who uncover these hidden locations are encourage in take an in-gam selfie, and post in on Instagram and tag Skoda Auto's official account @skodagram to stand a chance to win exclusive in-game rewards.

Players can easily find Skoda's 'Out of Bounds Odyssey' map in Fortnite by searching for it under the Fortnite Discovery tab. Additional information about this unique gaming experience is available here.