Sound investment - 3D audio comes to the new Audi A8

Listening to music becomes a sensory experience in the new Audi A8. The Bang & Olufsen Advanced Sound System now also brings the unique acoustic character of pure 3D sound to the rear seats. The brand with the four rings thus offers first-rate sound quality in the top segment.

The new generation of the Audi A8 demonstrates this in impressive style - with the Bang & Olufsen 3D Advanced Sound System.

The interior is thus transformed into a broad stage where the music unfolds exactly how it was recorded in the concert hall - without any artificial effects. The sound is authentic and emotional. That is the top priority of Audi's audio specialists, making sound quality a fitting reflection of the brand philosophy.

The brand with the four rings first introduced 3D sound in the Audi Q7 in 2015. In the new A8 it now extends the evolutionary version to include the rear compartment of the car. Two full-range loudspeakers in the A-pillars and two in the headlining above the rear seats supply the spatial dimension of height and develop the surround sound into the perfect stereophonic experience.

Using the MMI system as well as a separate operating unit for the rear passengers that resembles a smartphone, the sound setting can be optimised as preferred - with a specific focus on the front or rear seats, or all seats. The rear-focused setting enables the rear passengers to enjoy the best possible quality of 3D and surround sound. As well as treble and bass, the occupants can also adjust the subwoofer volume independently of all other loudspeakers.

Then there is a special function for film sound tracks, known as Movie Set. The 5.1 sound track plays in the same quality as in front of a big screen in the cinema. The system localises every voice individually and adjusts the balance accordingly. For instance, if a character appears to the right of the picture, their voice is also played from the right.