The all-new Boreal: Latest step in Renault's strategy

Renault has unveiled the all-new Boreal, which is said to be developed for markets outside of Europe and signifies the latest step in the brand's international development strategy.

As part of Renault's International Game Plan 2024-2027, the Boreal will primarily target the regions where the brand is still under-represented in the highly strategic C segment. In Latin America, it will address fast-growing demand for family SUVs, while in Turkey, the Middle East, and the Mediterranean Basin, it will be a competitive complement to the brand offering in regions where SUVs make up more than half of the vehicles sold.

The Renault Boreal can be equipped with new technologies tailored to each market

The Boreal is based off the Kardian, which rides on Renault's new modular platform that is ultra-flexible and able to accommodate a wide range of body styles. This architecture delivers significant savings in development times while boosting competitive edge and maximising synergies in markets outside Europe.

The industrial strategy for Renault Boreal spans two continents. The Curitiba site in Brazil will produce the vehicle for 17 Latin American countries. At the same time, the Bursa site in Turkey will build it for 54 other markets, including Eastern Europe, the Middle East and Mediterranean countries. Building the vehicle close to its markets will increase logistics agility and optimise production costs.

The deployment of Renault Boreal will begin in late 2025 in Brazil, followed by the rest of Latin America, Turkey and other markets from 2026.