The largest Bugatti showroom in the world opens in Dubai

The largest Bugatti showroom in the world has opened its doors on Sheikh Zayed Road in the centre of Dubai. The French super sportscar manufacturer's facility in Dubai is the 15^th location in its global dealership network with the new award-winning brand design. For the inauguration of the new luxury address on the Arabian Gulf, the world's most powerful, fastest, most luxurious and most exclusive production super sports car - the Bugatti Chiron - travelled to Dubai before beginning its tour of the region.

Bugatti UAE has created a Bugatti world in Dubai for its demanding clients, with an area of 240m². It is not only the size of the dealership that is impressive, the entrance is also imposing and features the legendary Bugatti horseshoe. This design element, which can be found on a Bugatti's radiator grille, is almost 4m high.

Inside the building, customers and guests are welcomed into a specially designed lounge area equipped with furniture from the Bugatti Home Collection. Here, customers can configure their Chiron in a private atmosphere. The extraordinary technical achievements and design of the Chiron are presented using exhibits and animations on large screens. In the heritage section, visitors can learn about Bugatti's brand values - Art, Form, Technique.