The Lotus franchise will be headed by Richburg from the end of September
31 Aug 2013|4,955 views
Malaysian owned British brand, Lotus, will now be managed by Hong Kong based parallel importer, Richburg. Richburg has been operating in the island for the past 11 years and will take over from EuroSports Auto run by Singapore businessman, Melvin Goh, after 15 years of holding onto the franchise.
Eric Wong, Chief Executive of Richburg, told The Straits Times it will officially represent the brand from the 21st September. Half of Richburg's showroom space at Tannery Road will be converted to accommodate the iconic British sports car marque on top extending after sales services to the current 130 customers.
Mr Wong also runs the British marque's franchise in Hong Kong for the past six years. He told the local english daily that the latest venture is "challenging and exciting". He added, "It has heritage and uniqueness, which makes it fascinating and special. You don't see many on the road, but it is always in the spotlight."
Back in Hong Kong, Richburg has sold 72 Exige S V6's, 66 Elises (of which 40 for one-make races) and nine Evora's (of which two are GT race versions). In contrast, Lotus has sold a total of 75 cars - between the periods of 2007 and July 2013.
Meanwhile, EuroSports Auto - with the absence of the Lotus franchise - will have more resources to concentrate on newer brands like Italian supercar firm Pagani and bespoke coachbuilder - Touring Superleggera - on top of Lamborghini and Alfa Romeo.
Mr Goh, Managing Director of EuroSports Auto, described the handover as a "mutual agreement to part". "Surely, I feel a little sad, after so many years," he added. Mr Goh started his automotive franchising business with Lotus back in 1998.
Malaysian owned British brand, Lotus, will now be managed by Hong Kong based parallel importer, Richburg. Richburg has been operating in the island for the past 11 years and will take over from EuroSports Auto run by Singapore businessman, Melvin Goh, after 15 years of holding onto the franchise.
Eric Wong, Chief Executive of Richburg, told The Straits Times it will officially represent the brand from the 21st September. Half of Richburg's showroom space at Tannery Road will be converted to accommodate the iconic British sports car marque on top extending after sales services to the current 130 customers.
Mr Wong also runs the British marque's franchise in Hong Kong for the past six years. He told the local english daily that the latest venture is "challenging and exciting". He added, "It has heritage and uniqueness, which makes it fascinating and special. You don't see many on the road, but it is always in the spotlight."
Back in Hong Kong, Richburg has sold 72 Exige S V6's, 66 Elises (of which 40 for one-make races) and nine Evora's (of which two are GT race versions). In contrast, Lotus has sold a total of 75 cars - between the periods of 2007 and July 2013.
Meanwhile, EuroSports Auto - with the absence of the Lotus franchise - will have more resources to concentrate on newer brands like Italian supercar firm Pagani and bespoke coachbuilder - Touring Superleggera - on top of Lamborghini and Alfa Romeo.
Mr Goh, Managing Director of EuroSports Auto, described the handover as a "mutual agreement to part". "Surely, I feel a little sad, after so many years," he added. Mr Goh started his automotive franchising business with Lotus back in 1998.
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