Lotus exhibition to show Esprit, Emeya, and Theory 1 concept

During the 2025 Milan Design Week, which takes place from 7 April 2025 to 13 April 2025, Lotus plans to showcase 'The Lotus Theory' exhibition, which will bring together the past, present, and future.

This exhibit will celebrate the Lotus' heritage with a display of the much-loved Esprit (also marking its 50^th anniversary) alongside the Emeya, Lotus' all-electric hyper-GT. Also making an appearance is the Theory 1, Lotus' most recent concept car, to signify the brand's vision for the future.

The exhibition space will be open from 9 April 2025 to 13 April 2025. In addition, Pirelli - Lotus' preferred Technical Partner and a key collaborator for this event - will also host a series of engaging and insightful experiences, showcasing its cutting-edge technology and innovation.

Pirelli will also showcase the new P Zero E-a high-performance tyre that has become the industry's benchmark for incorporating bio-based and recycled materials (more than 55%) in addition to having the triple A rating on the European label. The tyre - in a specially tailored version - is also featured on the Lotus Emeya and Eletre.