Tyrepac launches Nokian tyres in Singapore
04 Aug 2011|11,490 views

Tyrepac will further promote Nokian tyres via a variety of marketing campaigns. The deal also enhances Tyrepac’s policy of offering a wider variety of options to their customers, with a total of 18 brand offerings for their Singaporean customers.
Nokian Tyres is one of Europe’s premium tyre brands, known worldwide especially for their winter range tyres. Originating from Finland, Nokian has consistently been in the forefront of tyre technology- in particular “Polished Grooves” for optimized water dispersion, “Information Field” indicating tyre wear at a glance, “Aquaplanning Indicator” with wear rate indication, and “Cool Silica” for lowering tyre rolling resistance.
“We are delighted and honoured to have secured Nokian’s endorsement,” said Tyrepac Managing Director, Ler Hwee Tiong. “The brand perfectly complements our existing portfolio of premium products for our customers and will be available for order exclusively on our website.”
Customers will then be able to fit their Nokian tyres at any of Tyrepac’s network of over 50 fitting locations across Singapore.
“We are excited for Tyrepac to be our exclusive distributor in Singapore with their strong online platform,” said Nokian Tyres Asian Regional Manager, Oey Pekka. “This agreement will also help Nokian Tyres reach new audiences and expand awareness of the Nokian brand in Singapore, and subsequently Asia.”
Tyrepac has announced that they will be the exclusive dealer for the premium Nokian brand tyres in Singapore. The deal will see Tyrepac retail the tyres exclusively online on www.tyrepac.com.sg.
Tyrepac will further promote Nokian tyres via a variety of marketing campaigns. The deal also enhances Tyrepac’s policy of offering a wider variety of options to their customers, with a total of 18 brand offerings for their Singaporean customers.
Nokian Tyres is one of Europe’s premium tyre brands, known worldwide especially for their winter range tyres. Originating from Finland, Nokian has consistently been in the forefront of tyre technology- in particular “Polished Grooves” for optimized water dispersion, “Information Field” indicating tyre wear at a glance, “Aquaplanning Indicator” with wear rate indication, and “Cool Silica” for lowering tyre rolling resistance.
“We are delighted and honoured to have secured Nokian’s endorsement,” said Tyrepac Managing Director, Ler Hwee Tiong. “The brand perfectly complements our existing portfolio of premium products for our customers and will be available for order exclusively on our website.”
Customers will then be able to fit their Nokian tyres at any of Tyrepac’s network of over 50 fitting locations across Singapore.
“We are excited for Tyrepac to be our exclusive distributor in Singapore with their strong online platform,” said Nokian Tyres Asian Regional Manager, Oey Pekka. “This agreement will also help Nokian Tyres reach new audiences and expand awareness of the Nokian brand in Singapore, and subsequently Asia.”
Tyrepac will further promote Nokian tyres via a variety of marketing campaigns. The deal also enhances Tyrepac’s policy of offering a wider variety of options to their customers, with a total of 18 brand offerings for their Singaporean customers.
Nokian Tyres is one of Europe’s premium tyre brands, known worldwide especially for their winter range tyres. Originating from Finland, Nokian has consistently been in the forefront of tyre technology- in particular “Polished Grooves” for optimized water dispersion, “Information Field” indicating tyre wear at a glance, “Aquaplanning Indicator” with wear rate indication, and “Cool Silica” for lowering tyre rolling resistance.
“We are delighted and honoured to have secured Nokian’s endorsement,” said Tyrepac Managing Director, Ler Hwee Tiong. “The brand perfectly complements our existing portfolio of premium products for our customers and will be available for order exclusively on our website.”
Customers will then be able to fit their Nokian tyres at any of Tyrepac’s network of over 50 fitting locations across Singapore.
“We are excited for Tyrepac to be our exclusive distributor in Singapore with their strong online platform,” said Nokian Tyres Asian Regional Manager, Oey Pekka. “This agreement will also help Nokian Tyres reach new audiences and expand awareness of the Nokian brand in Singapore, and subsequently Asia.”
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