Vauxhall Motors launches #ADAMYOURSELF campaign

Vauxhall Motors will partner with Victoria Magrath, founder and editor of Inthefrow - a super successful fashion, beauty and travel blog - for an online campaign to celebrate the Vauxhall Adam.  The #ADAMYOURSELF campaign is a year-long pan-European collaboration and will follow Victoria as she creates her very own Vauxhall Adam.

The #ADAMYOURSELF campaign launched with Victoria visiting the Opel/Vauxhall headquarters in Russelsheim, Germany where Mark Adams, Vice President Design Europe opened his studio to all the European bloggers.

"With #ADAMYOURSELF we are exactly in the place that's bustling with fans and future Adam drivers - the social media channels," said Opel/Vauxhall, Chief Marketing Officer Tina Muller.  Describing the online campaign she commented, "Together with the stars of the digital lifestyle scene, we are not only very close to the style trends of the target groups, we also invite them to become a part of Adam and express their personality and creativity in this unique car."

As part of the campaign people are encouraged to create their own Adam at the campaign microsite www.adamyourself.com. A jury, including Vauxhall representatives and the ten European bloggers, choose the country favourites, which will then each be produced from Autumn 2016 as limited 'ADAM YOURSELF' editions. Winners will also be chosen as the advertising face for their Adam in their country.