Volvo Car Corporation launches new car building tool online
26 Oct 2008|3,564 views
"The customer can create his/her own inquiry/offer and present it to the dealer", says Sofia Heddson Fransén, Interactive Marketing at Volvo Car Corporation.
"We are very satisfied with the tool now," commented Sofia Heddson Fransén who is in charge of the development of tools and applications on Volvo Cars' website for customers - www.volvocars.com. "The car configurator offers "stepless" navigation, is quicker and more user-friendly and creates several video films and images, internally as well as externally. They are also of a much higher standard."
Currently 64 % of those who build their own Volvo complete the configuration. iously, the figure was approximately 50 %. When the car is complete, it can be downloaded and saved or emailed to the dealer or to anyone whom you wish to show the car.
The basic data retrieved for the tool is connected directly to Volvo Cars' own production and development system, which means the risk of errors is minimised. In the first stage, the car building tool will be launched in 18 of the approx. 60 markets available on the website http://www.volvocars.com/.
Sweden, Denmark, Italy and the Netherlands have their tools in place. Germany, UK and Spain will be ready shortly.
Other markets in which the introduction has been scheduled are: Finland, Switzerland, Austria, Turkey, Norway, Hungary, France, Belgium, Luxembourg, Poland, Ireland and Russia.
Test the new building tool - the Car Configurator at:
Netherlands http://www.volvocars.com/nl/tools/Pages/VBS3.aspx
or Sweden http://www.volvocars.se/byggdinvolvo
"The customer can create his/her own inquiry/offer and present it to the dealer", says Sofia Heddson Fransén, Interactive Marketing at Volvo Car Corporation.
"We are very satisfied with the tool now," commented Sofia Heddson Fransén who is in charge of the development of tools and applications on Volvo Cars' website for customers - www.volvocars.com. "The car configurator offers "stepless" navigation, is quicker and more user-friendly and creates several video films and images, internally as well as externally. They are also of a much higher standard."
Currently 64 % of those who build their own Volvo complete the configuration. iously, the figure was approximately 50 %. When the car is complete, it can be downloaded and saved or emailed to the dealer or to anyone whom you wish to show the car.
The basic data retrieved for the tool is connected directly to Volvo Cars' own production and development system, which means the risk of errors is minimised. In the first stage, the car building tool will be launched in 18 of the approx. 60 markets available on the website http://www.volvocars.com/.
Sweden, Denmark, Italy and the Netherlands have their tools in place. Germany, UK and Spain will be ready shortly.
Other markets in which the introduction has been scheduled are: Finland, Switzerland, Austria, Turkey, Norway, Hungary, France, Belgium, Luxembourg, Poland, Ireland and Russia.
Test the new building tool - the Car Configurator at:
Netherlands http://www.volvocars.com/nl/tools/Pages/VBS3.aspx
or Sweden http://www.volvocars.se/byggdinvolvo
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