Winners of food competition receives Renault Master Food Truck

'Mon Food Truck a la cle' is a food competition programme in France where contestants fight gastronomic battles in a test of imagination and creativity to win a Renault Master Food Truck.  

The 10 rounds of this all new competition running from March to May 2015, saw teams from different French regions battle it out. In the end, two friends from the Languedoc-Roussillon region, Victor and Mathieu, finally claimed victory. Their innovative plan is to serve fresh hot and cold sandwiches based solely on fish and market fresh produce, a unique concept showcasing seafood in street food culture.  

Food trucks place the emphasis on the quality, originality and variety of their menus. They are a less costly alternative to traditional restaurants and their menus are often healthier than what customers would find in fast food restaurants or sandwich shops. 

These vehicles are an increasingly common sight in towns and cities around France, serving up an array of authentic and tasty international flavours. Today, many dynamic, creative and connected entrepreneurs are venturing into this world of mobile gourmet cuisine. Special apps such as Track the Truck or Easy Food Truck let customers geolocate food trucks. They can enter their location or an address whenever they want to buy in order to find the nearest food trucks.  

Renault Master, a vehicle celebrating its 35^th anniversary in 2015, holds 60 percent of the food truck market in France. An undisputed position given that the front-wheel drive platform cab version is ideally suited to this type of use. The platform cab version of Master has a low sill that lends itself to food truck conversions. It places the user at a perfect height to serve customers and helps to create a sense of proximity and a friendly ambience.  

Renault has a long history as a manufacturer of platform cabs, launching the first one in 1980. The platform cab proved its suitability for all types of conversions, including the mobile shops that can be seen in the walkways of markets all over France.