World's 10th Porsche Experience Centre opens in Toronto

The Porsche Experience Centre (PEC) Toronto opened its doors on 18 June 2025 and is the third North American PEC and 10^th globally. It offers four instructor-led driving modules such as a two kilometre driver development handling circuit, dynamics area, low-friction handling circuit, and low-friction drift circle.

In addition, guests will soon be able to reserve time in a dedicated space with five cutting-edge driving simulators. Behind the wheel of a virtual Porsche, they will be able to race against themselves or someone else on racetracks from around the world. There are also meeting rooms, the Carrera Cafe, and a Porsche Lifestyle Shop featuring a selection of apparel, accessories, model cars, and lifestyle products.

The one-off Porsche 911 GT3 RS PEC Toronto was unveiled at the 2024 Canadian International Auto Show and was commissioned by Porsche Cars Canada to commemorate the PEC's launch

Framing the exterior landscape of the PEC Toronto is LUMEN, a large-scale public artwork commissioned by Porsche Cars Canada to mark the opening of the new facility. Comprised of more than 800 engineered parts, it represents a sculptural expression of the Porsche ethos: Uniting precision engineering with poetic symbolism.

Eligible new Porsche vehicles delivered through a Canadian Porsche Centre will receive an invitation for a 90-minute session at the PEC Toronto. The benefit is valid for deliveries after 1 January 2025 and can be claimed up to two years following the invitation. Customers can also opt to collect their new sports car from the PEC Toronto when configurating their vehicle.

In addition, bidding is underway for a one-off bespoke 911 GT3 RS, created to celebrate the launch of the new facility. This 911 GT3 RS PEC Toronto with Weissach package will be sold via a closed-bid charity auction that will end on 1 July 2025.