Jeep announces 'JeepTopCanine' winner

The Jeep brand has announced 'Bear' as its 'JeepTopCanine' winner, as voted by fans.

Bear, who was chosen from thousands of entries for the honour, has been crowned the favorite dog among the eight finalists. Named the first-ever #JeepTopCanine on National Dog Day, Bear will appear as the newest (and cutest) face of the Jeep brand across its social media channels, appearing in exclusive content for the next year, until National Dog Day 2021.

"As the true cult SUV brand revered around the world for its off-road legacy, Jeep owners share a love of adventure and freedom, and it's almost an unwritten law that if you take out your Jeep SUV, your dog is coming with you," said Olivier Francois, Chief Marketing Officer, Fiat Chrysler Automobiles.

"It's that same devotion for their 'best friends' that our fans share for their Jeep vehicles. We saw it throughout our first-ever #JeepTopCanine search, giving our fans the opportunity to share and connect with fellow Jeep brand enthusiasts about their shared passions, reaching millions of fans through views and engagements across our social media channels and digital website throughout July and August."