Future BMW owners won't be envying those seated at the back enjoying their 31-inch Theatre Screen for long, as the firm has revealed that it will now roll out its own massive head-up display for its drivers.

Called BMW Panoramic Vision, the new head-up display is set to debut with the first of the firm's Neue Klasse all-electric models. These new models are already set to be built in Hungary and Mexico, and have promised to set new standards in digitalisation, sustainability and design.

First seen in concept form at the 2022 Consumer Electronics Show in the BMW i Vision Dee vehicle, the new head-up display shows just what BMW can offer when it comes to immersive user experiences for the future.

On the Neue Klasse vehicles, the BMW Panoramic Vision display will project across the entire width of the windscreen, creating a unique interaction and information surface for all occupants. Here, information that is relevant for driver and passenger will show up in a greater light intensity and contrast onto a dark-coated area at the lower edge of the windscreen, creating a sharp image and ensuring that the right information for the driving situation is always available at the right place and time.