Kia and DC collaborate once more for charity

The Superman themed Optima Hybrid is inspired by Superman's strength and unwavering care for planet Earth and was unveiled at the 2013 Chicago Auto Show. The Superman Optima Hybrid continues on the 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic comic book characters that make up the Justice League.

"As the most recognised Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia's first-ever hybrid to create a customised ride powered by a robust and efficient powertrain," said Michael Sprague, Executive Vice President, Marketing and Communications, Kia Motors America.

The Optima has been widened with custom fenders, and an adjustable suspension system that can raise and lower the vehicle with the push of a button. The colour scheme on the hood is reminiscent of Superman's chest emblem while an eye-catching red paint design extends to the trunk, evoking the look of his crimson cape. The bevelled front grille resembles Superman's belt, and the red headlights glow with the same intensity of his heat vision.

The interior is upholstered with custom materials chosen to reflect Superman's impenetrable battle armour. And Superman's iconic 'S' shield is integrated into the seats and steering wheel to give it the right heroic touch.