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07 Jul 2017 | Text by Anthony Lim, Photos by Low Fai Ming

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USS Enterprise

The Peugeot 3008's high-tech cabin, beautiful design and peculiar character take it on a mission to boldly go where no man has gone before.


The Starship Enterprise in 'Star Trek' navigates the vast reaches of space in search of strange new worlds and to seek out new life and new civilisations.

In some respects, the new Peugeot 3008 is very much like the Enterprise. Its sleek exterior, futuristic cabin and several unorthodox features take it on a journey to explore unchartered territories of the Sport Utility Vehicle (SUV) segment.

The Peugeot 3008 now looks like a proper crossover

Beam me up, Scotty

The Peugeot 3008 has seen a significant upgrade on the design front, compared to its predecessor. The first generation sported a half-and-half look between an SUV and a multi-purpose vehicle. This generation, however, now looks like a proper crossover.

Captain Kirk would be proud of the 3008's futuristic cabin

Improvements don't just stop at exterior styling, though. Inside, the 3008's high-tech cabin looks like something straight out of 'Star Trek', thanks in part to Peugeot's i-Cockpit.

It displays vehicle information on a 12.3-inch fully-digital screen that comes standard. Complementing the i-Cockpit is an 8.0-inch colour touchscreen, which controls media, radio and climate control functions.

It can even adjust the car's fragrance intensity, which is available in Harmony Wood, Cosmic Cuir and Aerodrive scents.

Highly illogical

One thing to note is that in order to navigate to other menus within the infotainment system, you'll have to use the row of physical buttons located beneath the screen.

Mr. Sulu would feel right at home at the conn of the high-tech 3008

It takes some getting used to, but speaks volumes about the 3008's distinct personality, just like the funky little steering wheel, which somehow doesn't quite match the SUV's size.
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