Alex Scott leads BMW new Living with Electric campaign

BMW has launched a new campaign featuring the all-electric iX2.

The campaign, titled Living with Electric, is being led by ex-footballer, presenter and broadcaster Alex Scott, and is said to underscore BMW's commitment to innovation and the widespread adoption of electro mobility.

Scott is said to embody the same rebellious spirit that the BMW iX2 champions. She is known not only for her remarkable football career on and off the pitch but also for her influential roles in sports presenting, activism and fashion.

Scott will play a pivotal role in the new Living with Electric multimedia campaign that documents her journey and transition to electric driving with the BMW iX2, which blends a new dynamic style, cutting edge technology, increased space and exceptional comfort, while offering a WLTP range of up to 455km on a single charge. With its striking front end and standalone design features, the BMW iX2 is designed for those who refuse to settle for the status quo - much like Scott.