Aston Martin takes over the Las Vegas Sphere

Headed to Las Vegas? Don't be surprised to catch your favourite Aston Martin featured on the great Las Vegas Sphere.

The firm has announced that it will be taking over the Las Vegas skyline ahead of the Formula One Las Vegas Grand Prix, putting its high-performance products on show as part of a host of content set to be featured on the Sphere - the largest LED screen on Earth.

The Aston Martin DB12 and DBX707 are being featured on what is considered to be the largest-ever digital display of a car

The display is said to be visible from the Formula One circuit and will play a 90-second sequence that commences by illuminating Aston Martin's iconic wings, before introducing the Scarab Beetle that serves as the inspiration for the marque's logo. The beetle will than appear to shatter the sphere, revealing the Aston Martin Aramco Cognizant Formula One Team's AMR23 racecar, which will complete a thrilling burn out. The Aston Martin DBX707 and the DB12 then take their turn to feature on the sphere as the smoke clears.

Aston Martin states that it has also planned a host of track experiences for its VIP customers. The firm will be offering a total of 45 thrilling laps of the unique track for attending celebrities and VIP guests in DBX707 and the Vantage F1 Edition, while more than 100 of the brand's loyal customers will also be entertained on each day of the event in a bespoke Aston Martin hospitality experience.

And for those that want to get away from the city, the brand is also offering an off-road adventure in the DBX707 that starts off with a private helicopter journey that offers a bird's eye-view of the Las Vegas Strip Circuit. This journey will then head over to the Grand Canyon and the valley of the Fire State Park and end with a driving route that comprises of stunning deserts and red rock scenery.

Finally, for those outside of Las Vegas, the street circuity is also set to become a new digital environment from which customers can configure their ideal Aston Martin via the firm's own configurator, which can be assessed here.