Aston Martin’s online Configurator gets a new update

Aston Martin has launched the most comprehensive update of its online Configurator, refining and enhancing aspects of the user experience, as well as giving it a richer image quality and more immersive feel overall.

From the moment the configurator is opened, it presents a cohesive overview of the Aston Martin product range. Users then select the image of the model they want to start the configuration process. Once selected, the accompanying vehicle statistics are now more prominent, located directly below the cars themselves.

he newly enhanced configurator streamlines an essential part of the customer journey, with a fresh design language and graphical depictions

The new configurator also increases the graphical quality of the rendered images, with paint finishes appearing more lustrous and reflective. Paint thumbnail designs have also been enlarged, with a new graphic that emphasises the three-dimensional qualities of the paint as it moves across the surface of the bodywork.

On desktop systems, the navigation bar has also been moved from vertical to horizontal, allowing more space for the image of the vehicle. This sidebar can also be expanded or collapsed for a clearer view. As the customer makes their choices, key options are presented via a more accurate and relevant zoomed in view.

The newly enhanced configurator streamlines an essential part of the customer journey and will provide a showcase for the marque's newest models.