Audi Concept C makes U.K. debut

The Audi Concept C, described as an unambiguous preview of the marque's future design philosophy, debuted at an exclusive London event hosted by Audi's Chief Creative Officer, Massimo Frascella.

The Singleframe grille, the face of Audi models since it was first introduced on the Audi A6 (2004), has been reimagined with the Concept C. Inspired by the Auto Union Type C (1936) the new "vertical frame" conveys presence and sits centrally between new light signatures featuring four horizontally arranged elements in each headlight.

The Concept C is described as the first manifestation of a new design language that feels intuitive, confident, and unmistakably Audi

The idea of radical simplicity extends inside the Concept C, where anodized aluminium, geometric forms, and elegance surfaces bathe the cabin. Tactility and quality are key focus points highlighted by the round steering wheel with haptic elements and the return of physical controls manufactured from anodized aluminium. Like the exterior, the titanium-inspired colour finish portrays a sense of harmony and technical precision.

And for the first time on an Audi roadster, the Concept C features a retractable folding hardtop. It allows the car to retain its sculptured shape when in place, but also the possibility of open top driving at the touch of a button.