Audi to start using VR in showrooms to advise customers
21 Jan 2015|3,210 views
Audi is taking the next big step in integrating digital technologies into automotive retail: the Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way.
With the innovative technology, customers and prospective buyers experience the virtual Audi world on a new level - in three dimensions, with all sound effects, and almost life‑like. They can virtually take a seat behind the wheel of their individually configured dream car or take a look in the trunk. A camera tracks the movements of the user's head and the system adapts the image displayed accordingly. The full spectrum of the Audi model range, with respective customisation options, can be called up: colours, leathers, inlays as well as infotainment systems.
In use at the Audi dealer, VR headsets obtain the extremely detailed data records for the vehicle models from a high‑performance computer that assures superior image reproduction. The Audi VR experience is also equipped with high-end headphones by Bang & Olufsen. They transmit the full range of acoustic information, from the sound of the doors closing to the 14‑channel sound of the Advanced Sound System in the Audi A8 and the conversation with the customer consultant.
In future, it will also be possible to provide the Audi VR experience away from the dealership as a mobile solution - while visiting the customer at home, for example.
In use at the Audi dealer, VR headsets obtain the extremely detailed data records for the vehicle models from a high‑performance computer that assures superior image reproduction. The Audi VR experience is also equipped with high-end headphones by Bang & Olufsen. They transmit the full range of acoustic information, from the sound of the doors closing to the 14‑channel sound of the Advanced Sound System in the Audi A8 and the conversation with the customer consultant.
In future, it will also be possible to provide the Audi VR experience away from the dealership as a mobile solution - while visiting the customer at home, for example.
Audi is taking the next big step in integrating digital technologies into automotive retail: the Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way.
With the innovative technology, customers and prospective buyers experience the virtual Audi world on a new level - in three dimensions, with all sound effects, and almost life‑like. They can virtually take a seat behind the wheel of their individually configured dream car or take a look in the trunk. A camera tracks the movements of the user's head and the system adapts the image displayed accordingly. The full spectrum of the Audi model range, with respective customisation options, can be called up: colours, leathers, inlays as well as infotainment systems.
In use at the Audi dealer, VR headsets obtain the extremely detailed data records for the vehicle models from a high‑performance computer that assures superior image reproduction. The Audi VR experience is also equipped with high-end headphones by Bang & Olufsen. They transmit the full range of acoustic information, from the sound of the doors closing to the 14‑channel sound of the Advanced Sound System in the Audi A8 and the conversation with the customer consultant.
In future, it will also be possible to provide the Audi VR experience away from the dealership as a mobile solution - while visiting the customer at home, for example.
In use at the Audi dealer, VR headsets obtain the extremely detailed data records for the vehicle models from a high‑performance computer that assures superior image reproduction. The Audi VR experience is also equipped with high-end headphones by Bang & Olufsen. They transmit the full range of acoustic information, from the sound of the doors closing to the 14‑channel sound of the Advanced Sound System in the Audi A8 and the conversation with the customer consultant.
In future, it will also be possible to provide the Audi VR experience away from the dealership as a mobile solution - while visiting the customer at home, for example.
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