Bentley appoints a new Regional Director for its Asia Pacific division

Bentley Motors has announced the appointment of Nico Kuhlmann as the Regional Director for the Asia Pacific region, with effect from 1 March 2021. He succeeds Bernd Pichler, who now leads Bentley Motors China as Managing Director.

With more than 16 years of experience across a number of senior Sales and Marketing positions for Porsche, Kuhlmann was most recently the Marketing Director at Porsche Asia Pacific. He will lead and manage the Bentley brand and its retailers across the region, which include Australia, Cambodia, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand, the Philippines and Vietnam.

Kuhlmann first started his automotive career as Regional Sales Manager at Porsche Asia Pacific in Singapore. After which, he relocated to Miami, Florida to take on the role of Marketing Director at Porsche Latin America for two years. Following this, he returned to lead as Sales Director and subsequently as Marketing Director in the Asia Pacific region.

Commenting on the appointment, Chris Craft, Member of the Board for Sales, Marketing and Aftersales at Bentley Motors, said, "I am delighted to welcome Nico to the team at Bentley. With his broad experience and knowledge of the region, he is well positioned to further our ambition as we progress on our Beyond100 strategic programme to be the leader in sustainable luxury mobility."