Bentley launches immersive AR app to showcase the EXP 100 GT

Bentley Motors has launched the 'Bentley 100 AR', an augmented reality experience that allows users the opportunity to explore the Bentley EXP 100 GT at their fingertips. 

Available on Apple devices, Bentley 100 AR uses a printable QR code to provide an augmented reality experience of the EXP 100 GT, the concept car created to reimagine the future of grand touring.    

Through the app, users can explore the concept car in 3D and step inside to interact with the beautifully crafted interior featuring materials and technologies never used or seen before.           

At selected Bentley retailers around the world, users can interact with a virtual version of the car in full scale. This includes narration by members of Bentley's design team, JP Gregory and Brett Boydell, who explain how the EXP 100 GT is the embodiment of Bentley's vision of future grand tourers.   

As well as the full-scale model, available at selected retailers, users will also be able to see the car in 3D as 3:4 and desktop scale models anywhere they choose, even in their own home. The app can be downloaded here.