Bentley uses AI to enhance its iconic car interiors
17 Apr 2025|50 views
Bentley Motors has revealed a pioneering new process that will elevate the craftsmanship, sustainability, and innovation of the brand's iconic car interiors, which is a key part of its Beyond100+ strategy.
The AI-powered Hide Inspection system will revolutionise the way leather is assessed and selected for use, reducing waste and cost while detecting tiny imperfections otherwise unseen by the naked eye.
However, the AI system does not entirely replace the skills of Bentley's highly trained craftspeople. By automating the manual inspection process, the system provides the highest quality hide, which the craftspeople use to deliver hand-sewn detailing.
The new system also allows for faster processing, as multiple hides can be inspected at once, and also helps reduce waste and CO2 emissions, further supporting Bentley's industry-leading Beyond100+ strategy.
Bentley Motors has revealed a pioneering new process that will elevate the craftsmanship, sustainability, and innovation of the brand's iconic car interiors, which is a key part of its Beyond100+ strategy.
The AI-powered Hide Inspection system will revolutionise the way leather is assessed and selected for use, reducing waste and cost while detecting tiny imperfections otherwise unseen by the naked eye.
However, the AI system does not entirely replace the skills of Bentley's highly trained craftspeople. By automating the manual inspection process, the system provides the highest quality hide, which the craftspeople use to deliver hand-sewn detailing.
The new system also allows for faster processing, as multiple hides can be inspected at once, and also helps reduce waste and CO2 emissions, further supporting Bentley's industry-leading Beyond100+ strategy.
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