BMW Alpina introduces all-new brand emblem design

Following its brand activation in January 2026, BMW Alpina has revealed its new emblem design, which features the same two significant elements as before - throttle body and crankshaft - central to the historic story of the brand.

As with the already revealed wordmark, which encircles the badge, the elements within the badge benefit from clear and concise linework. A unique transparent execution emphasises the emblem's modern silhouette, and reduced colouring enhances the contemporary look and feel. 

Moving forward, all BMW Alpina automobiles will be manufactured in select BMW Group plants that have been comprehensively enabled to meet the high standards expected of this new and exclusive brand. These qualities allow for an extraordinary range of personalisation options, ensuring customers can create personal and distinctive automobiles, if desired.

Continuity is assured with the sensitive modernisation of signature design elements such as the iconic exterior colour palette and 20-spoke alloy wheel design. Superior quality leather will also come as standard in all BMW ALPINA interiors. All this is to ensure future owners can curate everything from the smallest of details to the boldest of statements, defining their own, unique automobile.