BMW Asia gets new Director of Marketing
BMW Group Asia has appointed Ms. Claudia Wieshuber as its Director of Marketing, effective from 1 October 2023. The role was previously helmed by Mr. Daren Ching, who moved to take on the role of Head of MINI Asia in June 2023.
Ms. Wieshuber served as the Head of Communication Strategy for BMW Luxury Class for BMW based in Munich for the last seven years. She is said to have worked in the team who developed the concept of BMW Welt prior to its opening in 2007, and worked with the team the developed the Communication and Brand Strategy for BMW I in 2010. She was the Head of Marketing for the Joint Venture Partner Support Project (Brilliance Auto) based in Beijing.
Speaking on the move, Mr. Lars Nielsen, Managing Director, BMW Group Asia, states, "Claudia's experience across multiple marketing disciplines, combined with her extensive knowledge on our BMW i and BMW Luxury Class Communication Strategy, paired with her professional network, will be invaluable as we look to further intensify our on-going BMW Electrified Vehicles Product Offensive roll-out coupled together with BMW Customer and Brand focus topics across the region."
BMW Group Asia comprises of 14 markets, including; Singapore, Indonesia, Vietnam, Philippines, Sri Lanka, Brunei, Bangladesh, Guam, New Caledonia, Nepal, Tahiti, Cambodia, Laos, and Myanmar.
BMW Group Asia has appointed Ms. Claudia Wieshuber as its Director of Marketing, effective from 1 October 2023. The role was previously helmed by Mr. Daren Ching, who moved to take on the role of Head of MINI Asia in June 2023.
Ms. Wieshuber served as the Head of Communication Strategy for BMW Luxury Class for BMW based in Munich for the last seven years. She is said to have worked in the team who developed the concept of BMW Welt prior to its opening in 2007, and worked with the team the developed the Communication and Brand Strategy for BMW I in 2010. She was the Head of Marketing for the Joint Venture Partner Support Project (Brilliance Auto) based in Beijing.
Speaking on the move, Mr. Lars Nielsen, Managing Director, BMW Group Asia, states, "Claudia's experience across multiple marketing disciplines, combined with her extensive knowledge on our BMW i and BMW Luxury Class Communication Strategy, paired with her professional network, will be invaluable as we look to further intensify our on-going BMW Electrified Vehicles Product Offensive roll-out coupled together with BMW Customer and Brand focus topics across the region."
BMW Group Asia comprises of 14 markets, including; Singapore, Indonesia, Vietnam, Philippines, Sri Lanka, Brunei, Bangladesh, Guam, New Caledonia, Nepal, Tahiti, Cambodia, Laos, and Myanmar.
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