Brie Larson fronts Nissan's new campaign to bring back the thrill of driving
05 Apr 2021|1,218 views
Following the reveal of 10 new products over 20 months, the Nissan brand now focuses on the 'Thrill' of its refreshed lineup and bringing that excitement to customers. Actor Brie Larson showcases Nissan's thrilling vehicles from the past, present and future in the brand's latest commercial.
The spot opens with Larson experiencing some of Nissan's most iconic heritage vehicles through the decades, asserting that cars once played important roles in pop culture, but noting that the feeling has been lost in recent years.
The story takes a sudden turn to feature Larson driving spiritedly in a Z Proto, then off-roading in a Frontier, driving an all-electric Leaf and behind-the-wheel of a Rogue, showing the distinctive thrill each vehicle has to offer. The spot ends with Larson driving away in the Nissan Ariya, followed by a wide shot displaying the new Nissan product portfolio.
"At Nissan, we want to thrill people at every turn and we're excited to showcase this with our completely refreshed product lineup," said Allyson Witherspoon, Vice President and Chief Marketing Officer, Nissan U.S.A. "We've been working with Brie for more than a year and she definitely brings the spirit of our message to life in this latest campaign."
Following the reveal of 10 new products over 20 months, the Nissan brand now focuses on the 'Thrill' of its refreshed lineup and bringing that excitement to customers. Actor Brie Larson showcases Nissan's thrilling vehicles from the past, present and future in the brand's latest commercial.
The spot opens with Larson experiencing some of Nissan's most iconic heritage vehicles through the decades, asserting that cars once played important roles in pop culture, but noting that the feeling has been lost in recent years.
The story takes a sudden turn to feature Larson driving spiritedly in a Z Proto, then off-roading in a Frontier, driving an all-electric Leaf and behind-the-wheel of a Rogue, showing the distinctive thrill each vehicle has to offer. The spot ends with Larson driving away in the Nissan Ariya, followed by a wide shot displaying the new Nissan product portfolio.
"At Nissan, we want to thrill people at every turn and we're excited to showcase this with our completely refreshed product lineup," said Allyson Witherspoon, Vice President and Chief Marketing Officer, Nissan U.S.A. "We've been working with Brie for more than a year and she definitely brings the spirit of our message to life in this latest campaign."
Latest COE Prices
April 2026 | 1st BIDDING
NEXT TENDER: 22 Apr 2026
CAT A$118,000
CAT B$121,000
CAT C$80,001
CAT E$121,001
View Full Results Thank You For Your Subscription.


