Citroen romances Singapore drivers with a drive-in movie event

Citroen has announced the launch of P.S. I Love You, its latest campaign to celebrate 10 remarkable years of partnership with Cycle & Carriage.

Kicking off the celebrations, the French car brand invites drivers to experience a romantic Valentine's evening (13^th February) with a drive-in movie event, during which the movie 'Priceless' will be screened. The Mini Food Fair will take the experience up another level, serving up the most delectable food and desserts. From getting your caricature done to a unique Velcro photo booth, there will be plenty of fun games and activities throughout the event to make this the perfect Valentine's Date. Citroen also invites you to take your date for a spin, with three of Citroen's best-selling models available to try out: the C4 Cactus, C4 Picasso and Grand C4 Picasso

Leading up to the event, Citroen is also holding a P.S.I Love You Instagram contest to engage Singapore drivers online. Participants simply have to recreate the Citroen logo using any everyday objects, and upload it on their Instagram page with the hashtags #PSILoveYou and #CitroenSG. The most creative submission will stand to win an attractive hamper worth up to $100, with exclusive Citroen merchandise and collectibles. 

From now till 1^st February, interested participants can register for P.S. I Love You on the event's official website. Spaces will be reserved for the first 120 cars who register for a drive-in spot for the movie. A designated picnic area will also be available for those who will not be driving. The first 30 registered guests to arrive at the event will receive a complimentary picnic basket. To register and find out more about the event and contest, please visit www.psiloveyou.sg.