Customers reject diesel powered Rolls-Royce
07 Aug 2012|2,096 views
Latest efforts by Rolls-Royce to go green have been met with a minor setback as customers and loyal patrons to the luxury British marque has strongly rejected a diesel powered Rolls. This comes to no surprise (to us at least) as initially a bid for a electric powered Phantom was met with similar reactions. The British luxury firm has no plans for an SUV as well.
According to a British motoring magazine, Rolls-Royce received negative feedback as its customers do not want to compromise with what looks like a cheap solution compared to more powerful petrol engines. Rolls-Royce got a similar response to an EV Rolls as many felt the model to be impractical due to the limited range.
“We can’t imagine a Rolls-Royce SUV. It’s not something we are actively considering at all. We don’t chase volume, so we’re not looking for a volume creator.”
“A diesel has a lot of low-end torque. But customers are not going to cop it. It’s the perception of compromise. They wouldn’t entertain the idea. They said absolutely not, don’t bring diesel anywhere near a Rolls-Royce, we won’t buy it,” commented a source close to the matter.
With hybrids and EV technology out of the way, will Rolls Royce turn to turbocharging or reduce engine capacity in its bid to stay green?
Latest efforts by Rolls-Royce to go green have been met with a minor setback as customers and loyal patrons to the luxury British marque has strongly rejected a diesel powered Rolls. This comes to no surprise (to us at least) as initially a bid for a electric powered Phantom was met with similar reactions. The British luxury firm has no plans for an SUV as well.
According to a British motoring magazine, Rolls-Royce received negative feedback as its customers do not want to compromise with what looks like a cheap solution compared to more powerful petrol engines. Rolls-Royce got a similar response to an EV Rolls as many felt the model to be impractical due to the limited range.
“We can’t imagine a Rolls-Royce SUV. It’s not something we are actively considering at all. We don’t chase volume, so we’re not looking for a volume creator.”
“A diesel has a lot of low-end torque. But customers are not going to cop it. It’s the perception of compromise. They wouldn’t entertain the idea. They said absolutely not, don’t bring diesel anywhere near a Rolls-Royce, we won’t buy it,” commented a source close to the matter.
With hybrids and EV technology out of the way, will Rolls Royce turn to turbocharging or reduce engine capacity in its bid to stay green?
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