Derek Zoolander returns to the big screen in a Fiat 500X

The Fiat 500X rolls onto the big screen in Zoolander 2, the eagerly anticipated movie sequel coming soon to local cinema screens on 3^rd March 2016 and featuring supermodel Derek Zoolander (Ben Stiller). At the fan screening of Zoolander 2, which took place on the 30^th of January in Rome, Fiat Chrysler Automobiles was present as a main partner on the red carpet, with a Fiat 500X in its special Tri-Coat Yellow livery.

Produced by Paramount Pictures and shot predominantly in Rome, the film brings the Fiat 500X together for the first time with one of the most famous film and fashion characters.

The collaboration between Fiat and Paramount has also produced the new Fiat 500X advertisement called Selfie. Shown for the first time at the Golden Globes Awards ceremony, the advertisement shows Zoolander fooling around with a rather special camera. Driving his yellow Fiat 500X, he poses for photos with the safety camera as though he were on a fashion shoot, showing off his best expressions, especially the mythical "Blue Steel" pose. It's an unconventional fashion shoot, which Zoolander thinks shows him at his dazzling best but which is ultimately interrupted by the police.