Devialet names Isack Hadjar as global brand ambassador

Devialet, a French company that specialises in acoustic engineering, has announced a partnership with Isack Hadjar, a French F1 driver for Red Bull Racing, which will see him become its first official Global Brand Ambassador.

In his new role, Hadjar will "fly the flag for French audacity on the international stage". Featured prominently in future strategic launches and exclusive collections, Hadjar will demonstrate that "excellence thrives wherever intensity matters".

Speaking on the partnership, Devialet has said that Hadjar's relentless pursuit of excellence "makes him the ideal voice to express what high tech fundamentally is". Hadjar has also said that he is proud to be the first ambassador for a French house "that isn't afraid to break the rules with so much audacity".