Electromobility and the future of the MINI model range

MINI is driving forward with the realignment of its model range, with a clear focus on drivetrain technologies, vehicle segments and services of the future. At the centre of this realignment is the expansion of electromobility, enhanced commitment in the crossover and premium compact segments and strengthening of the market position in China.

"MINI was always the answer to very special challenges relating to individual mobility. And the willingness to reinvent the status quo continues to shape the brand to this day," commented Bernd Korber, Head of MINI. "Alongside electromobility, harnessing new target groups and sales markets will be crucially important for the future of MINI."

Customer demands have defined the development of the MINI lineup over the past two decades, and the MINI range is now broader than ever before. Currently, the John Cooper Works models make up around 5% of total sales for the MINI brand, whilst the electrified models are steadily gaining in popularity.

In 2008, MINI was a trailblazer for electromobility in the BMW Group. The MINI E was produced in a small series and trialed to gather important insights into the use of an all-electric car in everyday traffic.

To further benefit from the worldwide growth in the crossover market, MINI is focusing on an expansion of the product range. The MINI Countryman will be joined by another crossover model, which will be supplied exclusively with an all-electric drive.

In addition, the next generation of MINI Countryman will be available with both combustion engines and an electrified drivetrain, meeting the different requirements of customers all over the world.

In the future, MINI will enable customers all over the world to have emission-free driving with a completely electrified model family. Concurrently, MINI will still offer combustion engines, which continue to be an ideal solution for target groups and regions whose mobility needs are not yet me by electric vehicles

The world's largest automotive market in China continues to grow dynamically and will become even more important for MINI in future. MINI will soon change its status as an import brand, to a locally producing automotive supplier.

Based on a new vehicle architecture, developed from the ground up for pure e-mobility, battery-electric vehicles will be produced in China from 2023, in cooperation with the local manufacturer Great Wall Motor. This venture will enable MINI to meet the rising demand for emission-free driving both in China and in the other global markets.