ExxonMobil marks 50 years of Mobil 1 motor oil
20 Jun 2024|159 views
ExxonMobil is marking the 50th anniversary of the introduction of Mobil 1 motor oil with a series of initiatives and partnerships across the world of motorsport, all designed to highlight the brand's legacy.
The firm has announced that it will showcase more than 40 liveries and paint schemes on the track throughout the 2024 motorsports season alongside a host of iconography, all set to feature on the cars of racing teams and at motorsport events including Oracle Red Bull Racing from Formula One, Stewart-Haas Racing from the Nascar Cup Series, Red Bull KTM from MotoGP, and the TAG Heuer Porsche Formula E Team from Formula E, on top of the Mobil 1 Porsche SuperCup races.
Each paint scheme is said to reflect the spirit of the Mobil 1 brand and an ongoing commitment to growing and maintaining meaningful track-to-road relationships, which is at the heart and soul of the brand.
The firm states that Mobil 1's journey through the last 50 years is a testament to its ability to push boundaries and its commitment to performance and sustainability. It states that the Mobil 1 brand's advanced oil formulations provide unparalleled protection against engine wear, extending engine life and reducing maintenance costs for consumers.
Motorsport fans can also look forward to a short film (which we have embedded below) featuring former Formula One racer and Oracle Red Bull Racing ambassador, David Coulthard, who guides viewers through the Mobil 1 brand's evolution, collaborations, and achievements.
ExxonMobil is marking the 50th anniversary of the introduction of Mobil 1 motor oil with a series of initiatives and partnerships across the world of motorsport, all designed to highlight the brand's legacy.
The firm has announced that it will showcase more than 40 liveries and paint schemes on the track throughout the 2024 motorsports season alongside a host of iconography, all set to feature on the cars of racing teams and at motorsport events including Oracle Red Bull Racing from Formula One, Stewart-Haas Racing from the Nascar Cup Series, Red Bull KTM from MotoGP, and the TAG Heuer Porsche Formula E Team from Formula E, on top of the Mobil 1 Porsche SuperCup races.
Each paint scheme is said to reflect the spirit of the Mobil 1 brand and an ongoing commitment to growing and maintaining meaningful track-to-road relationships, which is at the heart and soul of the brand.
The firm states that Mobil 1's journey through the last 50 years is a testament to its ability to push boundaries and its commitment to performance and sustainability. It states that the Mobil 1 brand's advanced oil formulations provide unparalleled protection against engine wear, extending engine life and reducing maintenance costs for consumers.
Motorsport fans can also look forward to a short film (which we have embedded below) featuring former Formula One racer and Oracle Red Bull Racing ambassador, David Coulthard, who guides viewers through the Mobil 1 brand's evolution, collaborations, and achievements.
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