Fiat and Chrysler adopt new name and logo

Following Fiat's acquisition of the minority equity interest in Chrysler Group LLC, previously held by the VEBA Trust, the Fiat Board of Directors has reviewed options for the most appropriate governance and corporate structure. The Board of Directors has approved a corporate reorganisation and the formation of Fiat Chrysler Automobiles (FCA) as a fully-integrated global automaker.

Both Fiat and Chrysler now require a new corporate identity - name and logo - representative of an organisation that is much more than the sum of its two component parts, based on strong core values, that represents a unique corporate culture, a common vision and a Group with an international reach.

The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design - the F, derived from a square, symbolises concreteness and solidity. The C, derived from a circle, representing wheels and movement, symbolises harmony and continuity. And finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.

The logo's design lends itself to an extraordinary range of symbolic interpretations. It uses a versatile, modern language capable of expressing continuous change without losing its core identity. The new logo will be adopted by Fiat and Chrysler as soon as practicable and before completion of the reorganisation of the new Group.