G-Shock pop-up tour to kick off from Singapore

G-Shock is marking its 40^th anniversary this year with a regional pop-up tour which will kick off from Singapore.

The pop-up, located at ION Singapore from 16 to 30 September 2023, will showcase the firm's 40^th Anniversary lineup including the Clear Remix series, Remaster Black series, Recrystallised series, Adventurer's Stone series, Flare Red series and G-Shock x Eric Haze collaboration watch. The pop-up will transport visitors through an immersive journey akin to time travel, allowing them to explore the evolution of the firm, starting from the pioneering DW-5600C to the current GA-2100, to witness its transformation and how it has become so well associated with toughness.

The pop-up is also collaborating with music collective 88rising to showcase an exclusive display of artist portraits featuring iconic figures such as Rich Brian, Warren Hue, Spence Lee, Dumbfounded, Ylona Garcia, Milli, Atarashii Gakko!, Niki and Stephanie Poetri. These portraits are said to exemplify the synergy between the artist's roots of origin and modern toughness, embodying the essence of G-Shock's legacy. G-Shock states that this is a record for the number of 88rising artists featured in a single brand campaign.

At the pop-up, attendees can additionally acquire exclusive G-Shock x 88rising limited edition t-shirts, priced at $39 each. These unique t-shirts are solely available during the event and are subject to stock availability. More information on the pop-up tour is available here.