Genesis Essentia makes appearance at Cannes

Genesis introduced its all-electric, high-performance Essentia Concept at the CR Fashion Book Cannes Party held during the week of the 71^st Cannes Film Festival. This marked the first public appearance of Essentia since its world premiere at the New York International Auto Show in March.

"We are extremely delighted to be a part of this celebration with CR Fashion Book and the members here at this special occasion," said Manfred Fitzgerald, Global Head of the Genesis Brand. "It's very exciting to introduce Essentia here in Cannes to a distinguished global group of guests, and showcase our vision of future mobility."

Among hundreds of celebrities and influencers present for the 12-day film festival, Essentia had a centre-stage reception at this exclusive event.

Essentia is the Genesis brand's first battery-electric vehicle concept. It features a lightweight carbon fibre monocoque, a multi-motor electric powertrain, and a custom-tailored interior. Essentia is the brand's initial design study for a true GT car, challenging status quo as the ultimate manifestation of Genesis design and engineering.