Genesis marks African expansion milestone with Egypt launch

Genesis has officially launched in Egypt, reinforcing its global growth strategy with the introduction of its EV lineup to the local market. This launch marks its ongoing expansion into Africa and signals a bold new chapter across the region.

The brand celebrated its arrival with a high-profile brand launch, unveiling three key models: The GV60, the electrified GV70, and the electrified G80. The launch was also delivered in partnership with Egypt's official distributor GB Auto and includes the opening of a flagship 895 square-metre showroom in District 5, New Cairo.

This launch signals a bold new chapter across the Middle East and Africa for Genesis

While the state-of-the-art space supports the customer journey with personalised services and cutting-edge design, the emphasis is firmly on Genesis' brand promise, blending bold aesthetics, advanced technology and elevated service.

With Egypt now positioned as a regional launchpad, the brand will continue expanding its footprint across the Middle East and Africa region, with a focus on sustainable mobility, design leadership and next-generation customer engagement.