Honda brings its 'Other Side' to life with the new Civic Type R

Honda is renowned for its reputation for engineering excellence, technology and reliability. But it's the brand's 'Other Side', born from a racing heritage and thirst for innovation, which its new campaign heroes.

Next year, Honda will launch the all new Civic Type R - promising to be the most extreme and high-performing model to wear the famous 'Red H' badge - perfectly embodying this other side of the marque. As the film asserts, Type R is the wild child alter-ego of the Civic hatchback that customers know and trust.

See Honda's 'Other Side' in an interactive way here.