Honda to adopt new "H mark" symbol

Honda has announced that it will adopt a new H mark with a refreshed design as the new symbol representing the Honda automobile business.

The H mark design was refreshed in conjunction with the development of next gen EVs, including the Honda 0 Series, which are being developed with the determination to "create new EVs from zero by going back to the starting point of Honda as an automaker."

Honda refreshed the H mark design to express its commitment to the transformation of the company as well as its corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements. The new design expression, like two outstretched hands, represents the commitment of Honda to augment the possibilities of mobility.

The new H mark is scheduled to be applied to Honda's next-gen EVs and next-gen hybrid-electric models that will be introduced to the market from 2027 onwards.