Hyundai becomes ICC's Premier Partner
29 Dec 2025|82 views
Hyundai Motor Company has announced a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for its prestigious tournaments from 2026 to 2027.
As a Premier Partner, Hyundai has secured exclusive rights and opportunities for the ICC's upcoming international cricket calendar, including the Men's Cricket World Cup 2027. These rights include participating in iconic matchday moments such as the coin toss, securing prominent in-stadium branding, and offering bespoke fan experiences.
The partnership marks Hyundai's return to the sport - following its initial collaboration with the ICC from 2011 to 2015 - and aligns with its broader sports partnership strategy.
Hyundai Motor Company has announced a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for its prestigious tournaments from 2026 to 2027.
As a Premier Partner, Hyundai has secured exclusive rights and opportunities for the ICC's upcoming international cricket calendar, including the Men's Cricket World Cup 2027. These rights include participating in iconic matchday moments such as the coin toss, securing prominent in-stadium branding, and offering bespoke fan experiences.
The partnership marks Hyundai's return to the sport - following its initial collaboration with the ICC from 2011 to 2015 - and aligns with its broader sports partnership strategy.
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