Hyundai launches Shucle platform in Hungary

Hyundai Motor Company is introducing its "Shucle" demand-responsive transport (DRT) platform in the city of Godollo, Hungary, as part of the Economic Innovation Partnership Programme (EIPP). This initiative marks the platform's first international deployment and its initial step toward global expansion.

The pilot project was officially launched at a ceremony on 31 July 2025 and includes a 12-week operational phase running from 18 August to 31 October 2025. The Shucle platform will integrate two DRT vehicles into the city's public transportation network, which currently operates five buses across 12 routes, with the aim of improving wait times and operational efficiency while enhancing transportation accessibility for residents by matching supply to passenger demand in real time.

The Shucle system enables dynamic route adjustments and flexible ride-sharing to ensure an accessible and reliable transport solution

Shucle is a mobility platform that leverages artificial intelligence (AI) to optimise vehicle operations based on real-time passenger demand. The system enables dynamic route adjustments and flexible ride-sharing to ensure an accessible and reliable transport solution for urban communities and underserved areas. Also, by minimising empty runs and maximising vehicle utilisation, Shucle helps lower gas emissions, offering a sustainable alternative to traditional transportation systems.

The pilot project is part of the broader EIPP initiative, jointly led by South Korea's Ministry of Economy and Finance and the Korea Development Institute (KDI). The initiative aims to foster collaboration between the public and private sectors to build a sustainable future mobility ecosystem in Hungary and support the country's carbon neutrality goals.

The success of this pilot will serve as the foundation for further deployment of the Shucle platform in other regions of Hungary and additional global markets. Shucle has already proven its effectiveness in South Korea, where it has been utilised to improve mobility services in urban and suburban areas since 2021.