Hyundai Motor Group reveals head of new tech unit

Hyundai Motor Group has announced the appointment of Manfred Harrer as the new Executive Vice President and Head of its newly established Genesis and Performance Development Tech Unit.

The new unit operates under the Research and Development Division of Hyundai Motor Company and Kia Corporation.

Hyundai states that Harrer's expertise and leadership capabilities will bolster the Group’s research and development competitiveness and drive the development of Genesis products, while enhancing the performance of Hyundai Motor and Kia vehicles as they transition into a new electric era.

Harrer is said to have accumulated over 25 years of experience in the automotive and tech industry, working on diverse projects including chassis development, electronic systems, software development, full vehicle integration, and advanced driver-assistance systems. He was worked with leading brands including Audi AG, BMW Group, Porsche AG, and Apple Inc. Hyundai Motor Group anticipates Harrer's leadership will expedite its electrification transition and enhancing the marketability of Hyundai Motor and Kia’s products.