Jaguar Land Rover unveils its 'Bike Sense' research

Jaguar Land Rover is developing a range of new technologies that would use colours, sounds and touch inside the car to alert drivers to potential hazards and prevent accidents involving bicycles and motorbikes. Sensors on the car will detect when another road user is approaching and identify it as bicycle or motorbike. Bike Sense will then make the driver aware of the potential hazard before the driver sees it.

But rather than using a generic warning icon or sound, which takes time for the driver's brain to process, Bike Sense uses lights and sounds that the driver will instinctively associate with the potential danger.

To help the driver understand where the bike is in relation to their car, the audio system will make it sound as if a bicycle bell or motorbike horn is coming through the speaker nearest the bike, so the driver immediately understands the direction the cyclist is coming from.

If a bicycle or motorbike is coming up the road behind the car, Bike Sense will detect if it is overtaking or coming past the vehicle on the inside, and the top of the car seat will extend to 'tap' the driver on the left or right shoulder. The idea is that the driver will then instinctively look over that shoulder to identify the potential hazard.

Dr Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover, said, "Human beings have developed an instinctive awareness of danger over thousands of years. Certain colours like red and yellow will trigger an immediate response, while everyone recognises the sound of a bicycle bell."

Bike Sense would also be able to identify hazards that the driver cannot see. If a pedestrian or cyclist is crossing the road, and they are obscured by a stationary vehicle for example, the car's sensors will detect this and draw the driver's attention to the hazard using directional light and sound.