JLR now helmed by former financial officer of Tata Group

Change could be underway at Jaguar Land Rover, or perhaps it always has been?

The firm has announced that its CEO, Mr Adrian Mardell, has officially retired, and is set to be succeeded by Mr P.B. Balaji.

Mr Balaji has been serving as the Group Chief Financial Officer of Tata Motors Group since November 2017 and is described by Jaguar Land Rover as a well‑regarded global leader with 32 years of experience in the automotive and consumer goods industries across finance and supply chain functions.

Mardell oversaw Jaguar's controversial rebranding during his three years as CEO at the firm, and himself comes after Thierry Bollore led the firm for an even shorter tenure as the firm's CEO, from 2020 to 2022.

Sales from the Jaguar marque are reported to have slipped by up to 97.5% in Europe, a drop that is widely attributed to the firm's rebranding that featured androgynous characters dressed in a palette of bold colours, but becomes more understandable given the reduction of the brand's lineup ahead of a planned launch of an all-new, electric grand tourer.

Jaguar Land Rover just recently announced that its revenue for the second quarter of 2025 reached £6.6 billion, down 9.2% versus the first quarter of the year, although it is worth noting that this is the firm’s 11th successive profitable quarter amid challenging global economic conditions.