Ken Block joins Audi's electrification effort

Rally star Ken Block will be joining Audi to realise several exclusive joint projects in the field of electric mobility.

Ken Block was a teenager when the Audi quattro revolutionised the World Rally Championship and the Audi Sport quattro S1 stormed Pikes Peak in the U.S.A in record time. These vehicles made Block dream of becoming a rally driver himself.

Now, as a result of the new collaboration, the rally star got to realise another dream with his first visit to Audi: Being allowed to drive several historic race and rally cars from his favourite brand himself.

These included the Audi Sport quattro S1, the Audi V8 quattro from the DTM and the futuristic Audi e-tron Vision Gran Turismo.

Of course, Ken Block didn’t miss the opportunity to test the most powerful electric vehicle currently in the Audi model range. "The Audi RS e-tron GT really surprised me," says Block. "The design is exquisite with great attention to detail and a perfect finish. The driving experience is amazing: The car is incredibly fast and handles very well. The centre of gravity is very low so you can change direction quickly."

"Electric mobility is the future", says Block. "I see the electric car as a leap forward for us as a society in order to create something that can not only reduce emissions and hopefully make the planet a better place. But not only that: It's also about performance. I love anything that makes me go faster. Electric cars can do that. And as far as sound goes, I have kids who don't care about that. They think that the sound of electric cars is just as cool as the sound of internal combustion engines."

No information on just what projects the new collaboration will involve have been revealed, although Audi does state that the collaboration does start with immediate effect.