Kia unveils its new logo and global brand slogan

Kia has revealed its new corporate logo and global brand slogan that signify its bold transformation and all new brand purpose. The introduction of the new logo represents Kia's ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

The logo is a symbol of Kia's new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature.

The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia's rising ambitions for the brand, and, more importantly, what it offers customers.

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 'pyrodrones' launching hundreds of fireworks in a synchronised artistic display, igniting and celebrating Kia's new beginning.

In addition to a new logo, Kia revealed its new global brand slogan, 'Movement that inspires'. Details on Kia's new brand strategy, including brand purpose and philosophy as well as application to Kia's future product line-up, will be shared through the digital 'New Kia Brand Showcase' event to be held on 15 January 2021 at 8:00am and can be viewed here.

The launch of the new logo follows the announcement of 'Plan S', Kia's long-term business strategy in 2020. Under Plan S, Kia has the ambition to take a leading position in the global car market. This is focused on popularising electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.