Hyundai and Kia expand strategic partnership with NVIDIA

Hyundai Motor Company and Kia Corporation have announced an expanded strategic partnership with NVIDIA to advance autonomous driving technology development.

Hyundai Motor Group (HMG) will integrate NVIDIA's autonomous driving technology of Level 2 and above in select vehicle models. This integration will enhance customer safety and convenience, positioning HMG at the forefront of AI-defined driving.

Through its autonomous vehicle joint venture Motional, HMG will advance discussions with NVIDIA to leverage new technologies in support of further advancements to its Level 4 robotaxi capabilities, all while accelerating technology and service capability.

This partnership represents a key milestone in HMG's commitment to safe and reliable autonomous driving technology implementation.

HMG will also leverage NVIDIA's expansive data platforms and AI technologies while systematically integrating all accumulated data into a unified learning pipeline.

This strategic approach will enhance autonomous driving development maturity, enabling HMG to respond comprehensively to market dynamics while accelerating the internalisation of data-driven autonomous driving technology.

Building on the NVIDIA Drive Hyperion platform, HMG will establish an integrated autonomous driving architecture scalable from Level 2 through to Level 4. This aims to launch a data cycle of continuous improvement that encompasses real-world driving data, AI model training and improvement, and deployment and validation in production vehicles.