Lamborghini announces plans for its giubileo d'oro

One look at the striking 50th Anniversary logo, and it unmistakably looks inspired by the distinctive sharp and bold designs of its road cars, like the Aventador, Sesto Elemento and the Urus concept. According to Lamborghini the upward slanting diagonal line hints at the forward-thinking approach and innovation that always characterises the Lamborghini philosophy besides giving it an energetic effect. Well it works for us, in fact it would make a nice coaster or a wall sticker.

Birthday celebrations will be held over all over the world till the same week in May 2013, when 50 years ago, the company was launched and the foundation laid at its factory in Sant’Agata Bolognese. The Lamborghini 50th Anniversary Grand Tour, will happen from the May 7-11, 2013 covering more than 1,200 km of Italy’s roads in possibly the biggest Lamborghini rally in history. The historic event will see a turnout by owners and dealers from the world over. Cars from historic GTs to today’s supercars will parade through some of Italy’s most beautiful cities.

On May 7th, the cars will gather in Milan and will commute all the way to the factory on the 11th via cities and towns like Forte dei Marmi, Rome and Bologna. After arrival participants will visit the museum, production facility and enjoy other Lamborghini experiences before attending a gala dinner at the factory.

The Anniversary website will be live till the end of 2013, to update Lamborghini owners and fans with any latest news with regards to the tour. Registration for the event started yesterday. The events organised worldwide will be considered by a high level of cohesion and public conscience.

Lamborghini will also donate 10% of profits of sponsorship revenue to a fund that helps rebuild religious, social and cultural centres in the Emilia-Romagna region due to an earthquake that happened in May early this year. In collaboration with the city council of Bologna, the Lamborghini cars participating in the rally will be displayed in the city’s main square, Piazza Maggiore, from May 10-11, 2013. Lamborghini’s home town, will have events designed to involve the public in the celebrations as well.

"Over the past 50 years, Lamborghini has represented the dream, legend and symbol of a unique, remarkable region – Emilia-Romagna – whose proud, determined people have given us models unlike anything else in the world. Even today, now that we are an international enterprise, this deep bond with our local history and culture is still very strong. We are certain that the events in Italy and abroad will make Lamborghini’s 50th Anniversary a unique, memorable experience for all our fans, as they look forward to reliving first-hand the emotions of the past, and savour the anticipation of a new and exciting future," declared Stephan Winkelmann, President and CEO of Lamborghini.